The Director of Media is impeccably skilled at being in the right place at the right time to capture the competitive spirit, energetic enthusiasm, and anxious anticipation throughout the competition experience. This individual has a keen desire to see the world through a different lens, determined to leverage a new, creative approach with each click of the shutter. Since a picture is worth a thousand words, the Director of Media plays the integral role of bringing the CaseIT 2022 brand to life through both photography and videography.

Commitment required:

  • Term duration is from June 2021 to June 2022
  • Must attend the CaseIT 2022 Onboarding on June 17, 2021 from 7-9 PM
  • Must attend CaseIT 2022 Organizing Committee, & Portfolio Meetings (2-3 hours per week) from June 2021 to March 2022
  • Attendance mandatory during CaseIT 2021 Competition Week from February 20-25, 2022

Responsibilities include, but are not limited to:

  • Leading a team of Media Associates in the creation of photography and videography to ensure a clear and professional depiction of CaseIT 2022 and PIVOT 2022’s creative direction
  • Developing a visual identity that uniquely represents CaseIT 2022 and can be applied across all branding platforms including social media, sponsorship packages, and competition packages
  • Leading pre-competition engagement efforts through planning and delivering visual media campaigns that introduce key stakeholders of the competition on social media
  • Ensuring competitors and other stakeholders are actively engaged on social media throughout the competition by collecting, editing, and posting competition images in a timely manner
  • Capturing content of the Organizing Committee such as each individual team member and the ongoing processes that the team takes to run a world-class competition
  • Supporting a multi-media approach to competition promotions through visualizing and coordinating the inclusion of videography and photography into content strategies

Qualifications:

  • Experience with Figma, Adobe Photoshop, InDesign, Lightroom, and After Effects
  • Demonstrated experience with photography and videography
  • Keen eye for detail and design aesthetics

Successful completion of this role provides:

  • A creative portfolio bolstered with content from a high-profile international event
  • Proven capabilities in delivering a unified brand message through visual imagery and motion footage
  • Ability to assist achievement of marketing and public relations goals using imagery

CONTACT

Questions regarding the Director of Media role can be directed to the Vice-Chair of Marketing, Rachel Vicencio, at rvicenci@sfu.ca